Today’s discussion will continue our look at GQ’s Tim Cook profile. We begin with examining why such a profile was published in April 2023. What does it tell us about Apple? The update then looks at how Cook’s comments about AR/VR have evolved over the years and what his most recent comments suggest about upcoming products.

Why Publish a Tim Cook Profile Now?

Following Monday's update, there were a few incoming questions from members regarding why Apple would agree to such a large Tim Cook profile in April 2023.

Was the profile a result of Cook reaching an unsaid milestone as CEO?
Is there some connection to upcoming succession planning?
Is Apple preparing the PR runway for a big product-related announcement at WWDC?

There is some background related to the profile worth discussing.

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