Hello everyone. We are going to do something different today. One topic that has been on Neil’s mind the past 10 days or so is how Vision Pro can impact Apple’s ecosystem. After just a few minutes using Vision Pro, it became clear that this device was going to encroach on iPhone, iPad, and Mac use cases. Current Apple devices feel dated compared to Vision Pro. That doesn’t necessarily mean that Apple’s other product categories have expiration days. In today’s update, we will explore that topic.

How Vision Pro Can Impact Apple’s Other Products

Watching the WWDC keynote, one thing that jumped out at me was how Apple positioned its software platforms and product categories. There was a prevailing theme / focus found with each category:

Apple Watch / watchOS = health/fitness
iPhone / iOS = communication/identity
iPad / iPadOS = versatility
Mac / macOS = performance
AirPods = audio
tvOS = video consumption

Those focus areas aren’t a new development for WWDC 2023. Apple has spent years laying the groundwork for giving each of its product categories key roles to play that other Apple products aren’t in a great position to handle.

The Apple Watch is one of the easier examples to discuss.

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