Happy Wednesday. We kick things off with Neil’s thoughts on Apple making the first episode of “Silo” for free on Twitter. Our attention then turns to Google cancelling its AR glasses project to focus on SW partnerships. The strategy doesn’t make any sense to Neil. We conclude with Google looking to give gaming another shot.

Let’s jump into today’s update.

Apple Makes “Silo” Episode Free on Twitter

Yesterday, Apple surprised many people by making the first episode of “Silo” available for free on Twitter. “Silo” is a science fiction drama that Apple picked up in May 2021 for Apple TV+. The first season began to stream last month.

From Apple's website: “‘Silo’ is the story of the last ten thousand people on earth, their mile-deep home protecting them from the toxic and deadly world outside. However, no one knows when or why the silo was built and any who try to find out face fatal consequences.”

In the past, Apple has used Twitter for some unconventional Apple TV marketing. The premier episode of “The Afterparty” was made available in early 2022 via a live watch party given limits on video upload lengths. The Apple TV team may have been wanting to do something like release a full episode directly on Twitter for some time. Twitter only recently allowed the ability to upload long video uploads. Apple may have also seen an opportunity to make big waves by being one of the first to try something like this.

Making the full first episode of "Silo" available for free on Twitter is timed not only to coincide with the season finale hitting on Friday, but also the series recently being renewed for a second season. Getting more people hooked onto the series now will generate continued interest in Apple TV+ when the new season goes live down the road.

This is a clever move by Apple.

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