Hello everyone. Today’s update will be dedicated to going over the major takeaway from Apple’s iPhone and Apple Watch event/presentation. This will set the stage for talking about the more granular items tomorrow.

Apple’s September 2023 Product Event

Most of the themes that have underpinned new iPhone and Apple Watch features were on display yesterday.

Apple’s unique definition of innovation. Instead of positioning new or different as the goal, a feature’s ability to improve one’s life defines Apple’s innovation strategy. While the quantity of new iPhone and Apple Watch HW items announced yesterday won’t jump out as noteworthy, the quality stood out as value-add features that have a good chance of being adopted by tens of millions of users relatively quickly.
iPhone line bifurcation (pro vs. non-pro models). By launching features exclusively on the iPhone Pro models and then eventually bringing those features to the rest of the iPhone line, Apple can both create

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