Deconstructing Apple’s Product Event (iPhone Notes)
Hello everyone.
In today’s special Friday edition of the daily update, we will go over the iPhone portion of Apple’s product event.
In looking over my notes, there is a lot to unpack.
One member comment that is worth addressing had to do with Apple’s Mother Nature ad. Paraphrasing the member comment – how could the head of Apple’s sustainability effort say Apple’s goal was to permanently remove carbon from the atmosphere? My initial thought was that something got lost in translation between coming up with the script, storyboarding, and the final video. Apple knows it doesn't make sense to remove all carbon from the atmosphere. Instead, Apple's goal is to remove its carbon contributions. The exchange needed some clarity.
The broader point is that kind of criticism regarding the Mother Nature ad is fine while much of the other pushback that has materialized online looks unjustified.
Deconstructing Apple’s Product Event (iPhone Notes)
While the Apple Watch is a new user business, the iPhone is an upgrade business. A majority of iPhone sales are driven by customers who already own an iPhone. Along those lines, the iPhone upgrade cycle is once again stretching out. Prior to the pandemic, we saw some signs of the iPhone cycle shrinking. However, that trend has clearly reversed.
For Apple, this means that new iPhone releases target two groups:
An Above Avalon membership is required to continue reading this update. Members can read the full update here. An audio version of this update is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.
(Members: Daily Updates are always accessible by logging into Slack. If you haven’t logged into Slack before, fill out this form to receive an invite.)
Above Avalon Membership
Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special Inside Orchard bundle pricing is available for Above Avalon members.
More information about Above Avalon membership, including the full list of benefits and privileges, is available here.