The update goes over Neil’s thoughts on Amazon’s product event at HQ2 in Virginia.

Hello everyone.

Following Apple’s product event last week, Amazon and Microsoft held their respective fall product events this week. Today’s update will be focused on Amazon’s event. We will cover Microsoft’s event next week.

Let’s jump right in.

Amazon’s Product Event

Heading into Amazon’s event (video here), expectations were muted. Back in August, David Limp, who has been overseeing Amazon’s consumer gadget strategy for years, announced he was leaving the company.

Late last year, Amazon announced that it was refocusing its HW efforts as part of a broader expense reduction initiative that impacted the entire company. Said another way, CEO Andy Jassy was going to adjust Limp’s portfolio. It wasn’t likely that Amazon would announce products this week that would shock and awe.

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