Going Beyond Apple’s Presentation: Interesting Tidbits and Observations From Apple’s “Surprise and Shine” Event (Part 1)
Welcome to a new week. My goal is to keep today’s article focused to last week’s event and presentation. In addition, there were observations regarding what it was like to be on the ground at Apple Park. Given the amount to go over, the discussion will be split across a few days. Later in the week, we will shift to ancillary topics that have popped up in the days following Apple’s event. Let’s jump in.
Going Beyond Apple’s Presentation: Interesting Tidbits and Observations From Apple’s “Surprise and Shine” Event (Part 1)
Attending the Event, The Presentation, Personal Intelligence Hub
To recap our discussion from last Thursday’s article about Apple’s event, Apple has entered what we are calling a “Hardware Optimization” era. Years of custom silicon expertise and miniaturization efforts are being combined with greater intelligence to fuel Apple’s HW curiosity. HW components that stand to play a critical role in the intelligence era are being optimized with broader HW categories being reimagined.
With that serving as the main theme underpinning Apple’s event, we turn to more granular observations and tidbits from last week.
Attending the Event
The crowd makeup for Apple’s "Surprise and Shine" event seemed similar to that which existed at the past few in-person events. Such an observation is derived from the multi-color lanyard system that Apple uses to distinguish between guests in terms of occupation, industry, and home base (geography). Based on several discussions with attendees from outside the U.S., Apple has been ramping up efforts to have more media/press from around the world attend product unveilings at Apple Park. We can probably run with the assumption that Apple prefers to have its event guest list match the geographical composition of its installed base (~35% U.S. / ~65% non-U.S.).
Apple also appears to have formalized what it
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