Putting the Series 7 Into Perspective. As someone who has worn an Apple Watch daily for the past six years, the Series 7 is up there with the Series 4 as being the most noteworthy upgrade to date. It’s that good. That may come off as surprising given the lack of new features found with the Series 7. However, quality always trumps quantity when it comes to new features. The primary reason for the Series 7 receiving such a high honor is that a larger screen plays a very big role in my day-to-day Apple Watch experience. The wrist is among some of the most valuable real estate for computing, and a larger Apple Watch screen takes advantage of that premium real estate.
At the same time, Apple’s ongoing dedication to Apple Watch’s rectangular design heritage is appreciated. Apple could certainly go in different directions with Apple Watch case design, but the company’s continued commitment to positioning Apple Watch as a general computing device ends up being met with a screen designed to display text and information. Apple’s focus on maintaining all-day battery life despite larger power requirements, like a brighter and larger screen, is also something that can’t be ignored.
One Final Thing About the Series 3. Apple continues to sell the Apple Watch Series 3 alongside the flagship Series 7. Apple is relying on a different strategy here than with the iPhone and iPad. By not keeping last year’s Apple Watch series around, Apple ended up creating a larger gap in feature set between models. The end result is more people opting for the latest and greatest. When comparing the Series 7 to the Series 3, it’s no surprise that the Series 7 will grab the majority of sales. Interestingly, the Apple Watch SE (basically a rebranded Series 4) wasn’t updated last month either. This will only serve to funnel additional sales to the Series 7.
There are a few reasons for Apple to keep the Series 3 in the lineup. Price is a big one. For some users, budget is the most important purchasing consideration. The Series 3 is just $199 in comparison to $399 for Series 7 GPS. The Series 3 also prevents a price umbrella from forming under the flagship model. With the Series 3 still available for sale, it’s difficult for an Apple Watch competitor to gain traction in the $150 to $200 range. Despite being four years old, the Series 3 can still hold its own relative to the competition. That just goes to show how far Apple is with its wearables strategy.
As someone who has used both the Series 3 and now Series 7, the difference between the two models is like day and night. It’s hard to imagine going from a Series 7 back to a Series 3. The $200 price gap comes across as small. The thing is, the Apple Watch is a new user story. Unlike the iPhone, Apple Watch sales are driven by customers buying their first Apple Watch. A Series 3 still beats a bare wrist.
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For additional discussion on this topic, check out the Above Avalon daily update from October 14th.