Hello everyone. We will continue our discussion of Apple’s event with a focus on everything Apple Watch. The discussion then turns to Neil’s thoughts on what has become quite the controversial ad for Apple’s sustainability efforts.

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Deconstructing Apple’s Product Event (Apple Watch)

Overall / Marketing

The Apple Watch portion of Apple's presentation came across as strong. In what has become something of a trademark of Apple Watch updates, quality trumps quantity in terms of new features. The new features looked useful and add value to Apple Watch out of the gate.

The Apple Watch is still a “new user” business with a majority of sales going to people new to the product. Apple’s target market for Apple Watch Series 9 isn’t Series 8 or even Series 7 owners but rather iPhone users who don’t wear an Apple Watch. In terms of Watch marketing,

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