My Apple 2Q23 Estimates, Expectations for Apple's Capital Management Changes, My Revised Apple Earnings Model (Daily Update)

Apple reports FY2Q23 earnings on Thursday. Today’s update contains the second half of Neil’s earnings preview. The first half is available here. The update begins with Neil’s granular financial estimates. The discussion includes qualitative explanations for each of Apple’s product categories. We then look at Neil’s expectations for what Apple will announce regarding its cash dividend and share repurchase authorization. We conclude with Neil’s updated Apple earnings model and how the model has changed over the past three months. Access to Neil’s Apple earnings model is a benefit associated with Above Avalon membership at no additional cost.


Hello everyone. Similar to previous quarters, with Apple releasing earnings tomorrow, Thursday’s update will be pushed out a day so that there is a special edition Friday version of the daily update.

Let’s jump into the second half of my earnings preview.


My Apple 2Q23 Estimates

Here are my granular estimates for Apple’s 2Q23:

  • Revenue: $95.7B (consensus: $93.0B)

  • Overall gross margin: 44.6% (guidance: 43.5% to 44.5%)

  • Gross margin (HW): 37.5%

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Apple FY3Q22 Earnings Recap

Two weeks ago, Apple reported a solid FY3Q22 (April to June) given the tough year-over-year compare and considerable FX headwind. In terms of good news, supply chain issues, component shortages, and COVID-related headwinds appear to have bottomed for Apple. When it comes to bad news, some parts of Apple’s business are getting hit by inflation and slowing economic growth more than others.

Here are Apple’s reported 3Q22 results versus my expectations with brief commentary for each item.

  • Revenue: $83.0 (vs. my $85.9B estimate). Results missed my estimate due to a larger than expected headwind from FX, a larger than expected supply shortage with Mac, and macro issues impacting Wearables, Home, and Accessories.

  • EPS: $1.20 (vs. my $1.25).

  • iPhone revenue: $40.7B (vs. my $39.9B). That’s a good iPhone revenue number that doesn’t raise any yellow or red flags to me.

  • Services revenue: $19.6B (vs. my $20.1B). Results missed primarily on a larger than expected headwind from FX.

  • Wearables / Home / Accessories revenue: $8.1B (vs. my $9.4B). This was a weak number which Apple attributed to a “cocktail of headwinds.”

  • Mac revenue: $7.4B (vs. my $8.9B). Apple experienced major issues with supply as the Mac was the product category impacted the most by COVID lockdowns closing factories in China.

  • iPad revenue: $7.2B (vs. my $7.6B). Apple experienced ongoing issues with iPad supply.

  • Overall gross margin: 43.3% (vs. my 43.3%)

  • Services gross margin: 71.5% (vs. my 72.0%)

  • Products (HW) gross margin: 34.5% (vs. my 34.5%)

Breaking down the $2.9B revenue miss to my estimate, there were two primary drivers:

  • $1.5B revenue miss due to Mac supply not being as good as thought.

  • $1.3B revenue miss due to weaker Wearables, Home, and Accessories.

Even though Apple missed my (elevated) expectations, the company reported a 3Q22 beat to consensus as revenue came in about $2B stronger than sell-side analysts were expecting. The beat was due to stronger iPhone revenue as most analysts were expecting something more like $36B to $38B of iPhone revenue (vs. the $40.7B reported figure). EPS came in $0.04 above consensus as Apple’s margins came in slightly better than consensus thought as well.

An Above Avalon membership is required to continue reading this article. Members can read the full article here.

The full article includes the following sections:

  • Apple’s 3Q22: The Key Numbers

  • iPhone Sales Resiliency

  • Apple Ecosystem Growth Slows

  • Reading Between the Lines of Apple’s 3Q22 Earnings Q&A With Analysts

  • Notes From Apple’s 3Q22 10-Q

  • Tracking Apple’s Paid Subscriptions

  • Apple's Share Buyback Update

  • My Revised Apple Financial Estimates

An audio version of the article is available to members who have the podcast add-on attached to their membership. More information about the add-on is found here.


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Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special Inside Orchard bundle pricing is available for Above Avalon members.