In today’s update, we go over a few topics related to the new Apple Watches and iPhones. The discussion begins with Neil’s thoughts on new Apple Watch and iPhone pricing. We then turn to Neil’s estimates for unit sales mix by Apple Watch and iPhone model. The update concludes with U.S. carriers improving their iPhone promotions.

Hello everyone. Welcome to a new week. Let’s jump right in.

Thoughts on Apple Product Pricing

At last week's product event, no major changes to Apple’s product pricing strategy were announced. There were more than a few rumors suggesting iPhone Pro pricing was going up against the board. That did not occur. Generally, Apple pricing rumors should be discounted as Apple is able to keep pricing information under wraps.

Here is entry-level pricing for each Apple Watch collection:

Apple Watch Series SE: $249 (GPS) – did not receive any updates last week
Apple Watch Series 9: $399 (GPS)
Apple Watch Ultra 2: $799 (GPS + Cellular)

We will talk more about my sales mix expectations by Apple Watch model shortly. For now, it is important to point out how Apple is sticking with

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