Apple has thrust the topic of design into today's society. In Episode 38, we take a closer look at how design can marginalize industries and in the process change the world. After briefly discussing what constitutes good design, we use the iPhone, iPad, and Apple Watch as case studies for how Apple positions design as a way to alter an industry's value proposition. We also connect good design to the start-up mentality found with Project Titan (Episode 36) to explain Apple's secrets to success. Additional commentary found in this episode includes Dieter Rams' 10 principles of good design, Elon Musk's recent criticism of Apple resulting from frustration, and reasons why good design needs to include a high level of risk.

Show Notes:

Apple Uses Good Design to Marginalize Industries - Above Avalon

Dieter Rams: ten principles for good design - Vitsoe

Jony Ive and Marc Newson discuss the design, usability, and materials of Apple Watch - 9to5Mac

Apple Is Building Its Largest Startup Ever - Above Avalon

All Charged Up in Berlin (Elon Musk interview) - Handelsblatt

Above Avalon membership information (access to an exclusive daily email about Apple) - Above Avalon