The Apple Watch was unveiled to the world a year ago. Since that time, expectations for the first new product category in the Tim Cook/Jony Ive era have seen a complete reversal. What was once deemed Apple's next big product after the iPhone is now looked at as a toy that missed the mark. In this episode, I take a closer look at the drivers behind this dramatic shift in expectations and the trends taking place that suggest many are underestimating the Apple Watch. Not only does the Apple Watch have potential and promise in a world where the iPhone is our most important computer, but Apple's Watch retail rollout, revised marketing strategy, and focus on watch bands reveal that the Watch is misunderstood and greatly underestimated.

Show Notes:

Apple Watch Is Being Severely Underestimated - Above Avalon

Apple Watch: Faulty Taptic Engine Slows Rollout - WSJ

Flops, Winners, and Outliers - Above Avalon

Thoughts on Apple Watch, Apple Watch Ads Are Getting Better, Apple Campus 3? (Above Avalon Premium) - Above Avalon

Above Avalon Episode 36: Apple's Largest Startup - Above Avalon

Above Avalon membership information (access to an exclusive daily email about Apple) - Above Avalon