In this episode, we take a closer look at how the iPhone has changed the definition of success for Apple. Using three examples (Apple Watch, Apple Music and Apple accessories), we highlight how the iPhone business has been able to twist reality when it comes to the judging of Apple's newest products and how much success the company is actually seeing. The secret to understanding Apple success is to focus on the product. More information on Above Avalon memberships can be found at AboveAvalon.com.

Show Notes:

The iPhone Reality Distortion Field - Above Avalon

Above Avalon Episode 51: Apple's Broken Narrative - Above Avalon

The Grand Unified Theory of Apple Products - Above Avalon

Above Avalon Episode 48: People Love Accessories - Above Avalon

Introducing New Above Avalon Membership Features and a Slack Team - Above Avalon

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Neil Cybart