Above Avalon Episode 57: The iPhone 5s Successor

Episode 57 is dedicated to the iPhone SE. After a few comments on Apple's "Let us loop you in" keynote, we begin to address the "what" behind the iPhone SE. We look at Apple VP Greg Joswiak's primary goals in announcing Apple's new 4-inch iPhone on stage and who Apple is targeting with the iPhone SE. Next, we look at how the iPhone SE is manufactured, finding clues that explain the rationale behind the device's $399 price. The episode concludes with a look at Apple's broader iPhone strategy based on screen size differentiation. More information on Above Avalon memberships can be found at AboveAvalon.com.

Show Notes:

Above Avalon Podcast Episode 55: Let's Talk 4-Inch iPhones - Above Avalon

iPhone SE Is Apple's $30 Billion Bet on 4-Inch Screens - Above Avalon

Apple March Keynote (video) - Apple

Apple iPhone SE Teardown - Chipworks

The Apple Keynote: Thoughts and Observations (Above Avalon member email) - Above Avalon

Additional Musings from Apple's Keynote (Above Avalon member email) - Above Avalon

More information on Above Avalon memberships - Above Avalon

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Neil Cybart

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