Apple Watch Hermès Collection is Intriguing, 3D Touch is a Game Changer

Today's Above Avalon stories: 

  • Apple Watch Hermès Collection is Intriguing
  • 3D Touch is a Game Changer

Today's email is focused on two subjects from last week's keynote that Apple felt most compelled to comment on publicly: the Apple/Hermès partnership and 3D Touch. Although Apple Watch did not get too much post-keynote analysis, Apple's decision to partner with Hermès is quite intriguing and helpful when looking at how Apple thinks about the wearable category. We then shift over to the Bloomberg article on 3D Touch, which turned into an entire profile on how Apple is guided by design. 3D touch was the most important product feature announced last week with many long-term implications on Apple's product line.

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