Thinking About the Big Picture for Apple, iPhone Launch Weekends are Getting Silly

Today's Above Avalon stories: 

  • Thinking About the Big Picture for Apple
  • iPhone Launch Weekends are Getting Silly

We kick off today's email by discussing the big picture for Apple. With Apple's 2015 event calendar winding down, it's a good time to take a step back and see where things stand and where the company is likely headed. We then shift over to iPhone launch weekend sales. Apple released a short statement regarding how iPhone pre-orders were trending. The practice of releasing pre-order and opening weekend sales is getting old and is actually a bit silly. We take a closer look at why opening weekend numbers are historically pretty useless from a financial modeling perspective.

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