Today's Above Avalon stories:

Thinking About the Big Picture for Apple
iPhone Launch Weekends are Getting Silly

We kick off today's email by discussing the big picture for Apple. With Apple's 2015 event calendar winding down, it's a good time to take a step back and see where things stand and where the company is likely headed. We then shift over to iPhone launch weekend sales. Apple released a short statement regarding how iPhone pre-orders were trending. The practice of releasing pre-order and opening weekend sales is getting old and is actually a bit silly. We take a closer look at why opening weekend numbers are historically pretty useless from a financial modeling perspective.

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