The Frank Ocean Exclusive, Apple's War Against Music Labels, The Spotify Squeeze

Today's Above Avalon stories: 

  • The Frank Ocean Exclusive
  • Apple's War Against Music Labels
  • The Spotify Squeeze

We kick off today's daily update with a closer look at Apple Music's Frank Ocean exclusive. Apple just pulled off one of the best marketing campaigns I have seen in the music industry. We go over some of the interesting details behind the exclusive and what it means for Apple's music streaming ambitions. The email then turns to why I think Apple has declared war on the music labels. Apple's end goal: Control the music industry. We conclude with my thoughts on how Spotify is being squeezed by the record labels because of Apple's presence in music streaming. 

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