Hello everyone. Welcome to a new week.

We will focus on the major takeaways from Apple’s WWDC keynote (not including Vision Pro which we discussed last week).

Let’s jump in.

The Lack of “AI” at WWDC

In what doesn’t come as a surprise, Apple didn’t mention “AI” once during the WWDC keynote. According to CNET, Google said “AI” 143 times during its I/O keynote. That's a little more than one AI mention per minute. In addition to "AI," Google said “Bard” 42 times, “PaLM” 35 times, and “Generative” 30 times.

The lack of AI mentions in the WWDC keynote was intentional on Apple’s part. Every slide shown at an Apple event is there for a reason. Words, images, and videos are debated, chosen, and reviewed.

There are two primary reasons for the lack of “AI” in Apple’s keynotes:

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