Hello everyone. We kick things off with a big challenge Apple will face selling Apple Vision Pro. The discussion then turns to Vision Pro competition and the degree to which Neil thinks Apple’s headset will impact the AR/VR/mixed reality industries. We conclude with Neil answering 11 questions from members about his 30-minute Vision Pro demo.

Let’s jump in.

The Challenge Selling Vision Pro

One takeaway from my 30-minutes with Vision Pro was that Apple will have an easier time selling the headset if consumers can experience a demo. The presentation that Apple showed during the WWDC keynote – the company also released a 9-minute video overview - didn’t come close to conveying what it’s like using the device. Trying to explain spatial computing in 2D terms has been a problem for years.

Apple can’t demo Vision Pro on stage. This is not like an iPhone, iPad, or even Apple Watch. That is a challenge for Apple.

Since Apple needed to come up with some type of marketing for the device, the company landed on relatable scenarios and use cases that they think people can see themselves in or doing.

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