I discuss some of the major strategic takeaways from Apple's WWDC keynote presentation. I analyze why Apple Music, News app, and Spotlight and Siri improvements are indicative of Apple being on the offense, and not defense, in its battle vs. Google and others. Additional topics include the "why" behind these new apps and services, and how they fit with Apple's mission of having technology become more personal.
Apple is Playing Offense at WWDC - Above Avalon
The Apple vs. Google Battle Has Changed - Above Avalon