Episode 81 is focused on Apple's changing Project Titan strategy. We begin by discussing Apple's initial car strategy and early momentum. The episode then discusses the various problems that began to appear with Project Titan at the end of 2015. We introduce the infamous "skate to where the puck is going to be, not where it has been" quote and how it can be applied to electric cars. The episode concludes with a look at all of the change taking place within the car industry and how Project Titan has been impacted. Apple miscalculated the car puck and is in the process of resetting its goals to reflect the changing environment. To become an Above Avalon member, visit AboveAvalon.com/membership.
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