Above Avalon Episode 136: The Unit Sales Crutch

The most surprising part of Apple’s 4Q18 results wasn’t found with the numbers or even guidance. Instead, by announcing unit sales data would no longer be provided starting in 1Q19, management dropped a bomb on Wall Street. Episode 136 is focused on discussing Apple’s decision to move beyond unit sales. We go over how unit sales became a crutch for financial analysts. The discussion then turns to management’s new blueprint for how it wants Wall Street to judge Apple. Additional topics include Apple revenue and gross margin trends, Wall Street narratives, and Apple as a toolmaker. Receive my analysis and perspective on Apple throughout the week by becoming an Above Avalon member and receiving exclusive daily updates. To become a member, visit AboveAvalon.com/membership.   


Apple Outgrew Unit Sales (weekly article)

Above Avalon Episode 123: Apple’s New Wall Street Story (podcast)

An iPhone Slump? / A Possible iPhone Explanation (daily update)

Apple 4Q18 Earnings Review (daily update)

Apple’s Leadership Structure Under Tim Cook and Jony Ive (quarterly report)

More information on Above Avalon membership


Apple Podcasts


RSS (for your favorite podcast player)

The complete Above Avalon Podcast episode archive (136 episodes) is available here.


Neil Cybart (host/producer)

The Above Avalon Podcast