In recent years, the iPad line has undergone transformational changes. In episode 144, we look at Apple’s broader iPad strategy to add context to the newest updates involving the iPad mini and iPad Air. The episode kicks off with my thoughts on the new devices. The discussion then turns to the three sales phases that have come to define the iPad business over the years. Additional topics include Peak iPad mini, how Apple is following an iPhone / Mac hybrid approach when it comes to iPad updates, whether the iPad line is too complex or complicated, and observations on the current iPad line. Receive my analysis and perspective on Apple throughout the week by becoming an Above Avalon member and receiving exclusive daily updates. To become a member, visit AboveAvalon.com/membership.

Links:

Thoughts on Apple’s Revised iPad Line (weekly article)

Peak iPad Mini (weekly article)

Above Avalon Episode 120: An iPhone Turning Point (podcast)

The iPhone’s Turning Point - iPad mini vs. larger iPad sales chart (weekly article)

Thoughts Heading into Apple’s Show Time Event (daily update)

Above Avalon membership (sign-up forms, full list of member privileges and benefits, and FAQ)

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The complete Above Avalon Podcast episode archive (144 episodes) is available here.