At Apple’s recent event at Steve Jobs Theater, the company unveiled its revamped content distribution arm. Episode 145 is dedicated to discussing Apple’s new content distribution services: Apple News+, Apple Arcade, and Apple TV+. Instead of just announcing services for consuming more content, Apple unveiled a strategy for curating content for its user base of a billion people, something that I am calling “Curation for Casual.” The discussion also goes over how curation explains Apple’s move into original content. Additional topics include a few surprises unveiled at Apple’s Services event, the history behind Apple’s video distribution strategy, the changing content consumption landscape, and Apple’s content distribution arm eventually being considered a core technology powering Apple devices. Receive my analysis and perspective on Apple throughout the week by becoming an Above Avalon member and receiving exclusive daily updates. To become a member, visit AboveAvalon.com/membership.

Links:

Why Apple Is Getting Into Original Content (weekly article)

Above Avalon Episode 140: Let’s Talk Content (podcast)

Opening Film - March 2019 Apple Event (YouTube)

Apple’s “Curation for Casual” Strategy, Content Distribution as a Core Technology, Apple’s Cross-Platform Strategy for Content (daily update)

Curation as a Business Model (daily update)

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The complete Above Avalon Podcast episode archive (145 episodes) is available here.