Neil Cybart Neil Cybart

Setting the Stage for Apple Earnings, Revisiting My Apple Earnings Theory, U.S. Dollar Weakens (Daily Update)

Hello everyone. Apple reports FY2Q23 earnings (results from January to March) on Thursday. We kick off today’s update with Neil’s big picture thoughts and expectations heading into Apple’s earnings. The discussion includes a look at the U.S. dollar’s performance relative to other currencies and the impact a weaker dollar has on Apple. We will go over Neil’s granular Apple financial estimates tomorrow. Neil’s revised Apple earnings model will also be ready.


Setting the Stage for Apple Earnings

It’s been a while since Apple reported a clean quarter with revenue reflecting underlying customer demand. Supply shortages, COVID interruptions, inflation, and multi-year strength in the dollar have contributed to noisy results. Excluding the headwinds, normalized revenue growth was trending up 10% or so in the first half of 2022 with signs of things slowing to more like flat revenue growth at the end of 2022.

Heading into Thursday’s results, expectations are for

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NYC Bets on AirTag to Stop Car Thefts, Apple Planning to Launch Journaling App (Daily Update)

We kick off the update with AirTag news. Neil shares his views on NYC handing out 500 AirTags to deter car thefts. The development marks quite an interesting PR turn for the bluetooth tracker. The discussion then turns to the WSJ reporting on a new journaling app that Apple has been reportedly working on. We look at some possibilities for what Apple can do with a journaling app.


Hello everyone. Welcome to May.

Apple will report FY2Q23 earnings on Thursday. We will prepare for the earnings release on Tuesday and Wednesday.

Let's jump into today's update.


NYC Bets on AirTag to Stop Car Thefts

Here’s the NY Post:

“New York City will give out free Apple AirTags to residents as part of an effort to pump the brakes on rampant car thefts, Mayor Eric Adams announced Sunday.

Calling the GPS tracking devices a ‘really amazing piece of ingenuity,’ the mayor said 500 of the gadgets donated by a local nonprofit will be doled out to New Yorkers, including in the NYPD’s 43th Precinct in The Bronx — which has been hit particularly hard by the carjacking scourge.

‘The aggravated number of grand larceny autos continues to drive up crime in our city,’ said Adams, joined by police officials, at a press conference, while noting that other major crimes — such as shootings, homicides and robberies and larcenies — have been on the downturn.

‘This simple device, this simple AirTag, hidden in a car location that a person is not aware, of is an excellent tracking device,’ Adams said. ‘It’s easy to monitor. You can see in real-time where the vehicle is located.’

A video posted by the NYPD later in the day demonstrated how the devices would help cops track a stolen vehicle and encouraged motorists to go out and buy the AirTag units on their own.”

Talk about the difference a year makes. In December 2021, Apple was on the receiving end of an awful PR cycle related to AirTag. A police department in Canada said AirTags were being used to steal luxury cars. 

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Meta Earnings, The Holes in Tech’s “Flattening” Job Cuts Theory (Daily Update)

Hello everyone. We wrap up the week with Meta’s 1Q23 earnings. Neil goes over the positives and negatives from the report. Meta continues to experience quite the rebound in expectations. With job cuts and expense reductions at the top of Meta’s considerations, Neil’s attention turned back to a recent article from the Financial Times trying to explain the significant number of job cuts in tech land. Neil has a few issues with the FT’s theory.

Let's jump right in.


Meta Earnings

This past Tuesday, Meta reported 1Q23 earnings.

Here is an earnings recap table highlighting some of Meta's key financial numbers:

(click / tap table to enlarge)

Note: Results reflect $1.1B of restructuring charges.

Key data points from the quarter included:

  • More than 3 billion people use at least one Meta property (app) daily.

  • Facebook has 200 million daily actives in the U.S. and Canada / 2 billion daily actives worldwide.

  • Reels (Meta's TikTok competitor) resharing hit 2B times every day, doubling over the last six months.

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U.S. Appeals Court Sides With App Store, App Store Curation Is Key, Apple's Anti-Steering Loss Isn’t Major (Daily Update)

Hello everyone. Today's update will be dedicating to discussing the latest chapter of the Epic Games vs. Apple legal battle in the U.S. The U.S. Court of Appeals for the Ninth Circuit upheld all of the district court’s rulings that Epic had appealed. We go over Neil’s thoughts on the ruling, why App Store curation is playing such a big role with the App Store’s defense, and why Apple’s anti-steering provision loss isn’t a major blow to the company. Let's jump right in.


U.S. Appeals Court Sides With App Store

Back in September 2021, the U.S. District Court for the Northern District of California (the district court) issued its 185-page ruling in Epic Games vs. Apple. The district court's ruling was an unequivocal beating for Epic Games. We won’t go over all of the details of the case in this update. You can do so by reading the September 13th, 2021 daily update. Instead, there were four primary takeaways from that ruling:

  • iOS App Distribution. The district court ruled Apple can’t have a monopoly over iOS app distribution because that’s no different than saying a company has a monopoly over a service that only it can provide.

  • In-App Purchases. The district court found that IAP is not a separate product. Instead, it’s part of the iOS experience. That was a crucial determination as it played a role in the court declaring Apple’s requirement to have iOS developers use IAP (and Apple payment) as legal.

  • Switching Costs. The district court did not buy Epic’s arguments about the App Store increasing switching costs and customer lock-in. The court said Epic did not provide anything to show consumers actually faced switching costs moving from iOS to other gaming platforms.

  • App Store Curation. The district court upheld Apple’s App Store curation model involving human review.

On Monday, the U.S. Court of Appeals for the Ninth Circuit

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Netflix Earnings, The Allure of Advertising in Video Streaming, HBO Max's Rebranding (Daily Update)

Hello everyone. We have a media / video streaming Tuesday on tap for today’s update. We will begin with Netflix earnings. The Netflix narrative is quickly shifting to advertising. That will lead to a few other streaming-related news items.


Netflix Earnings

Last week, Netflix reported 1Q23 earnings.

The good news for Netflix is that 1Q23 marks the third consecutive quarter of subscriber gains. Price cuts outside the U.S. and the launch of an ad-supported tier in a number of countries are offsetting higher churn from a still limited crackdown in password sharing. Netflix will start the password sharing crackdown in the U.S. soon.

The following exhibit looks at overall subscriber growth trends.

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Humane’s Worrying Reveal, Humane’s Miscalculation, Tesla Follow Up (Daily Update)

We kick things off with Humane’s co-CEO Imran Chaudhri unveiling what the company has been working on in a series of demos during a TED Talk. It’s the first time the buzzy HW startup with dozens of former Apple employees has shown off anything publicly. The discussion then turns to a misclaucation Humane has made. We conclude with some follow-up to our discussion regarding Tesla earnings.


Happy Monday. Welcome to a new week.

Earlier today, the Ninth Circuit Court of Appeals upheld the district court’s decision in Epic Games vs. Apple. It’s (another) major legal win for Apple and the company’s App Store practices in the U.S., although the legal back-and-forth could continue. We will talk about the ruling this week.

Let’s jump into today’s update.


Humane’s Worrying Reveal

Last month, we talked about Humane, the buzzy hardware startup comprised of dozens of former Apple employees. Based on patents, hiring activity, and marketing materials, the company has been working on a wearable camera and accompanying projection system technology. More recently, the company has been talking up AI.

Last week, Humane’s co-CEO Imran Chaudhri unveiled what the company has been working on in a series of demos during a TED Talk. It’s the first time the company has shown off anything publicly. You can check out the demo clips below (the blue links).

Based on what was shown off, major questions need to be asked about Humane’s strategy and path forward.

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Tesla Earnings, Tesla Lessons for Apple (Daily Update)

Hello everyone. Earnings season is upon us.

The plan for this earnings cycle is to focus in particular on larger themes and base our discussions around any changes or developments to those themes. We will kick things off with Tesla and the auto space. After going over the main takeaways from Tesla’s earnings, we look at some lessons that Apple can learn from regarding how best to navigate the EV space.


Tesla Earnings

Here’s the WSJ:

“Tesla Inc. felt the pain of a recent wave of price cuts, as a reduction in the average price of its cars contributed to a 24% decline in first-quarter profit.

Elon Musk’s electric-vehicle maker has lowered prices for models in the U.S. by between 14% and 25% this year as it contends with weaker demand, higher interest rates and burgeoning competition. The latest round of reductions came on the eve of earnings.

‘We’ve taken a view that pushing for higher volumes and a larger fleet is the right choice here versus a lower volume and higher margin,’ Mr. Musk, Tesla’s chief executive, said Wednesday on an earnings call, adding that he expects to be able to harvest additional software revenue down the line.

Teslas sold for an average of around $46,000 in the first quarter, less than the company had forecast and down from some $52,200 in the first three months of 2022.”

Tesla's core automative gross margins – excluding ZEV credits – declined to 16% from 26% the previous year. While those are good margins for an automaker, many have spent years saying Tesla wasn't a regular automaker. Vehicle deliveries were

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Apple’s Fintech Play Outside the U.S., Apple Ecosystem Strength by Country, Google to Unveil Foldable Pixel (Daily Update)

Hello everyone. We will continue the discussion found in yesterday’s update regarding Apple’s fintech strategy. There was a consistent theme to incoming member questions regarding Apple’s fintech strategy. After answering that topic, Neil looks at one way to measure Apple’s ecosystem strength by country. The update concludes with news of Google getting ready to unveil a foldable smartphone. Let’s jump right in.


Apple’s Fintech Play Outside the U.S.

There was one consistent theme to incoming member questions and comments regarding yesterday’s discussion about Apple’s fintech strategy: When will Apple bring these features to other countries?

Here is the current availability for Apple’s fintech portfolio:

  • Apple Pay: 71 countries and regions

  • Apple Card: U.S. only

  • Apple Cash: U.S. only

  • Apple Savings: U.S. only

  • Apple Pay Later: U.S. only

For a global company, the following list is far from ideal. While Apple users in the U.S. are seeing the latest and greatest from Apple in terms of the company’s fintech play, outside the U.S., it has been slim pickings. And more worrying for non-U.S. Apple customers, it’s not clear when these fintech features will become available in other countries. Apple has not given any indication of rollout timelines or even the feasibility of global rollouts. For example, the Apple Savings account launched on Monday is only available to U.S. residents with a social security number of individual taxpayer identification number. There are no announced plans for additional country support, partially because Apple Savings requires an Apple Card which is only available in the U.S.

We can say with confidence that Apple would want to bring these fintech features to more countries. The ideals underpinning these features are universal (financial well-being and data privacy), even though they may not necessarily match all government allowances and goals.

As for why these features have limited distribution, my suspicion is

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Apple Launches High-Yield Savings Account, Apple’s Great Timing, Apple’s Expanding Fintech Play (Daily Update)

Happy Tuesday. We begin today’s update with an examination of Apple’s new savings account (in partnership with Goldman Sachs). The discussion goes over three things about the account that jumped out at Neil. We then go over how Apple has great timing with this savings account and how the new product fits within Apple’s broader fintech play.


Apple Launches High-Yield Savings Account

In a press release issued yesterday, here’s Apple:

“Starting today, Apple Card users can choose to grow their Daily Cash rewards with a Savings account from Goldman Sachs, which offers a high-yield APY of 4.15 percent — a rate that’s more than 10 times the national average. With no fees, no minimum deposits, and no minimum balance requirements, users can easily set up and manage their Savings account directly from Apple Card in Wallet.

‘Savings helps our users get even more value out of their favorite Apple Card benefit — Daily Cash — while providing them with an easy way to save money every day,’ said Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet. ‘Our goal is to build tools that help users lead healthier financial lives, and building Savings into Apple Card in Wallet enables them to spend, send, and save Daily Cash directly and seamlessly — all from one place.’

Once a Savings account is set up, all future Daily Cash earned by the user will be automatically deposited into the account. The Daily Cash destination can also be changed at any time, and there’s no limit on how much Daily Cash users can earn. To build on their savings even further, users can deposit additional funds into their Savings account through a linked bank account, or from their Apple Cash balance.”

Like Apple Card, this savings account is run through Goldman Sachs. This means Apple doesn’t need to have a banking charter and get bogged down by regulatory items. More on this shortly.

It’s not fair to say this is just a Goldman Sachs savings account wrapped in an Apple shell or covering.

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Apple Opens First Store in India, Cook to Meet Modi, Samsung Reportedly Contemplating Bing Search Deal (Daily Update)

We kick things off with Neil’s thoughts on Apple opening its first retail store in India. The discussion goes over how Indian officials have a lot riding on the development as well. The update concludes with Samsung reportedly contemplating switching default search providers. We go over why the odds continue to favor a Samsung + Google search contract renewal.


Hello everyone. Welcome to a new week. We are fully back into the swing of things. Let's jump into today's update.


Apple Opens First Store in India

Apple has been operating its own retail stores for more than two decades. Most of its peers have tried to copy the initiative but have seen little to no success. Along with Apple’s design-led culture and vertical integration strategy, the company’s direct retail operations have played a vital role in its expanding ecosystem.

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More on Apple Reality, Why the Apple Reality Name?, Luxshare Reportedly Gains Apple Reality Contract (Daily Update)

Hello everyone.

The latest Above Avalon Report, "Apple's Reality (Headset) Plans," was sent via email to all members last Wednesday (11:30 pm ET). Even though the report is only a day old, there are already a few updates worth pursuing. In addition, incoming member questions pointed to interest in one part of the report in particular (what Apple may call its first headset). We will cover that in today’s update.

The podcast version of the report was published earlier today. It came out to 31 minutes of audio. As a reminder, the Above Avalon Reports podcast is available to everyone who has the podcast add-on attached to their membership. If you have the add-on, you previously received an email (from “Neil Cybart via Transistor”) with instructions on getting the podcast up and running in various podcast players. The process takes literally five seconds. Any questions or issues, let me know. If you don’t have the podcast add-on and want access to the two private podcasts, fill out this form.


More on Apple Reality

The latest Above Avalon Report has been in the making for a few months. For much of 2023, June had been penciled in my calendar as a possible unveiling point for a MR (mixed reality) Apple headset. In recent weeks, as the news cycle regarding this product turned silly, that WWDC unveiling timeline solidified.

Originally, the plan was to keep the report focused primarily on the product itself (the why behind the initiative, use cases, challenges). However, while putting together the finishing touches, a product strategy discussion needed to be included. There is a lot to discuss regarding how a headset fits within the Grand Unified Theory of Apple Products and the Apple Innovation Feedback Loop – both theories are still very much alive even though we haven’t talked about them much over the past year or so. If there are questions about the strategy section of the report, please send them my way. They can be used to guide additional discussion in the coming weeks.

Two new items worth discussing today:

  1. New artist renderings for what Apple Reality may look like.

  2. Why would Apple call the device Apple Reality in the first place?

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Apple’s Reality (Headset) Plans (Above Avalon Report)

An examination of Apple’s upcoming entry into AR/VR headsets.

Written by Neil Cybart – April 12th, 2023

In the coming months, Apple is expected to unveil its next wearables chapter with an AR/VR headset. Having already launched wearable devices designed for the wrist (Apple Watch) and ears (AirPods), Apple will soon expand its focus to the eyes (Apple Reality). This report serves as a primer for Apple’s play for the “eyes” - a headset delivering AR/VR experiences.

Note: This report references terms including AR, VR, MR, eye wearables, and Apple Reality. Here is a short explanation of the key differences:

  • AR (augmented reality): Overlays digital objects/context on top of one’s visual and auditory surroundings.

  • VR (virtual reality): Offers a digital alternative to one’s visual and auditory surroundings.

  • MR (mixed reality): A combination of AR/VR, and the goal is to enhance the wearer’s presence.

  • Face / eye wearables: Devices that include headsets/visors/goggles/glasses.

  • Apple Reality: The name Apple may give to its MR headset.

Background

The discussion surrounding AR and VR has been noisy and unnecessarily complicated because four devices have been talked about in the press seemingly interchangeably:

  • Smart Glasses. Lightweight and thin glasses that display small snippets of text, information, and symbols in the wearer’s peripheral vision. This device is, in theory, closest in utilization to that of Apple Watch.

  • AR Glasses. Lightweight and thin glasses that enhance one's surroundings by adding a contextual layer on top of reality. This device is a more enhanced and capable version of smart glasses.

  • VR Headsets. A historically bulky contraption worn on the face that removes the wearer from their surroundings. Meta Quest is an example of a VR headset.

  • MR (AR/VR) Headsets. A historically bulky contraption worn on the face combining VR and AR. Microsoft HoloLens is an example of a mixed reality headset, but some will say the device is closer to a bulky AR headset.

Apple is believed to be working on two distinct products:

  • MR headset “Apple Reality” (to be unveiled soon).

  • Pair of AR glasses (to be unveiled in a few years when the technology is ready).

As a sign of how ambitious Apple’s goals are in the AR/VR space, the company

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  • Receive Exclusive Daily Updates. The cornerstone of Above Avalon membership is access to Neil’s exclusive daily updates about Apple. Updates are sent via email and go over current news and developments impacting Apple, its competitors, and the industries Apple plays in (or will play in). Approximately 200 daily updates are published throughout the year. Sample daily updates can be viewed here, here, and here.

  • Receive Exclusive Reports. Members have access to Neil’s reports, which are in-depth examinations of Apple's business, product, and financial strategy.

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Why Publish a Tim Cook Profile Now?, The Evolution in Cook’s AR/VR Comments (Daily Update)

Today’s discussion will continue our look at GQ’s Tim Cook profile. We begin with examining why such a profile was published in April 2023. What does it tell us about Apple? The update then looks at how Cook’s comments about AR/VR have evolved over the years and what his most recent comments suggest about upcoming products.


Why Publish a Tim Cook Profile Now?

Following Monday's update, there were a few incoming questions from members regarding why Apple would agree to such a large Tim Cook profile in April 2023.

  • Was the profile a result of Cook reaching an unsaid milestone as CEO?

  • Is there some connection to upcoming succession planning?

  • Is Apple preparing the PR runway for a big product-related announcement at WWDC?

There is some background related to the profile worth discussing.

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The Tim Cook Profile in GQ, Cook and China, Cook Provides More Mixed Reality Headset Clues (Daily Update)

Hello everyone. Welcome to Monday. Today’s discussion will be dedicated to discussing GQ's Tim Cook profile. Let’s jump right in.

(Go UConn as they play for their fifth national basketball championship tonight.)


The Tim Cook Profile in GQ

As we head deeper into spring, and soon developer conference season, this is a good time for companies to draw attention to topics that either have been under attack in the press or which can be leveraged to support upcoming product unveilings.

With that in mind, GQ is out with quite the Tim Cook profile. Not only did Zach Baron sit down (and walk around) with Cook at Apple Park, but there were also interviews with Eddy Cue (SVP services) and Lisa Jackson (VP environment, policy, and social initiatives).

With "Tim Cook on Shaping the Future of Apple," here’s Baron:

“In his tenure as CEO, Cook has rarely missed an opportunity to decry, usually with a fair amount of heat in his voice, what he describes as the 'data-industrial complex'—a complex built of companies (and Apple competitors) who profit from the use and sale of their consumer’s personal information and data. This practice, Cook said in another public moment, 'degrades our fundamental right to privacy first, and our social fabric by consequence,' and helps build an ecosystem full of 'rampant disinformation and conspiracy theories juiced by algorithms.'

If you ask Cook, a notoriously private person himself, why this subject is so important to him, he will pivot the conversation back to Apple. 'It’s personal for Apple in that we’ve been focused on it from the start of the company,' he told me the first time we met, for an interview in 2021. In Cook’s tenure, Apple has adopted a set of public values and practices that are particularly rigorous around privacy. 'We feel privacy is a basic human right,' Cook says. 'And so we try to design our products to where we collect the minimum kind of data, and as important, that we put the user in the control chair, where it’s the user’s data and they’re deciding what they want to do with it.'"

GQ’s 6,600-word profile was among one of the better ones that have been published about Cook. Instead of picking the profile apart and including large sections of it in this update, it is best to find some time and read the profile in its entirety.

It’s not easy to summarize a 6,600-word profile. GQ covered a long list of topics, although a few subjects weren’t discussed (which we will talk about in greater detail shortly).

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Apple Announces WWDC 2023, WWDC 2023 Artwork Clues, Early Expectations for WWDC 2023 (Daily Update)

Today’'s update (March 30th) is dedicated to discussing Apple’s WWDC 2023. After going over the WWDC 2023 format, we look at this year’s WWDC artwork for some clues as to what may be discussed during the keynote. This brings us to a broader discussion involving Neil’s expectations for WWDC 2023 regarding a mixed reality headset.

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The Amazon/AMC Rumor, Amazon Sidewalk Opens to Developers, Revisiting Amazon’s Play for Neighborhoods (Daily Update)

Hello everyone. We will begin today’s update with a follow-up to our theatrical release discussion from earlier in the week. The discussion then turns to Amazon. Amazon Sidewalk is up there as one of the more interesting initiatives within Amazon. It’s multiple times more interesting to Neil than what is found with Alexa.


The Amazon/AMC Rumor

Over at The Intersect, here’s Joe Bel Bruno:

“Amazon founder Jeff Bezos has dispatched his investment advisors and top entertainment chiefs to explore acquisition plans for embattled theater chain AMC Entertainment, according to multiple senior sources familiar with the discussions.

The thinking is that Amazon can use AMC’s nearly 600 theaters across North America, Europe and the Middle East as ‘marketing weigh stations,’ said one Amazon insider. This would be used for promoting Amazon Prime movies for awards contention, cross-selling services such as grocery delivery, serving as local distribution hubs, and collecting crucial data from AMC’s annual 200 million moviegoing customers.

It would also throw a lifeline to AMC, the world’s largest theater chain whose financials were torpedoed by the COVID pandemic chased by Hollywood’s cut-throat pivot to their own streaming services. The cinema chain – whose stock traded a year ago at $34 and now languishes at about $4 – can be scooped up cheaply (and without a major premium) for just a few billion dollars."

One wonders if those “senior sources familiar with the discussions” happen to be investment bankers itching for a deal. Also, it seems like Bel Bruno refers to AMC as “cheap” merely because the stock price is down. That is not how that works.

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Apple Announces Friday Night Baseball Changes, Apple Acquires WaveOne, Tim Cook Visits China (Daily Update)

We kick things off by going over all of the changes found in the second season of Apple’s Friday Night Baseball. The update then goes over Apple’s WaveOne acquisition which flew under the radar. We conclude with Neil’s thoughts on Tim Cook visiting China and meeting with Chinese government officials.


Hello everyone.

The Apple Music Classical app is now available.

One of the first things I noticed is that my classical music collection successfully made the jump from Apple Music to Apple Music Classical. The pieces are displayed in a more listener-friendly manner. They also remain available in the Apple Music app. There were some fears that Apple would somehow remove classical music from the primary Apple Music app and instead require subscribers to use the Apple Music Classical app. That is not the case.

When searching for classical music within the Apple Music app, Apple highlights the Apple Music Classical app (shown below) in addition to continuing to give classical music playlists and selections.

 
 

We will now jump into today's update.


Apple Announces Friday Night Baseball Changes

Here’s Apple:

“Today Apple and Major League Baseball (MLB) announced that ‘Friday Night Baseball,’ a weekly doubleheader, will be available to all Apple TV+ subscribers on Fridays throughout the regular season. Fans in 60 countries and regions can enjoy two marquee matchups over 25 weeks with no local broadcast restrictions. “Friday Night Baseball” will begin the 2023 season on Friday, April 7, with the Texas Rangers at the Chicago Cubs for the inaugural “Friday Night Baseball” daytime game at Chicago’s Wrigley Field, and the San Diego Padres at the Atlanta Braves. Apple and MLB also announced the 'Friday Night Baseball' schedule for the first half of the season, through June 30.

‘We can’t wait for ‘Friday Night Baseball’ to start up again, and we’re excited for fans to experience everything new we’re bringing this season,’ said Eddy Cue, Apple’s senior vice president of Services. ‘Apple TV+ truly has something for everyone, from two live baseball games every Friday night, to an incredible slate of award-winning original films and series — there’s never been a better time to sign up.’”

With the first season of Fright Night Baseball, Apple began its journey into live sports programming. Instead of just being a distributor of sports content from other companies, Apple had the ability to change / impact how sports (baseball in this case) is consumed.

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Apple Reportedly Pursuing Movie Theater Releases, Streamers Embracing Movie Theaters, TVOD vs. Theatrical Releases (Daily Update)

We kick things off with Neil’s thoughts on Apple reportedly thinking of putting blockbuster movies through theatrical releases. The discussion includes a broader look at how streamers have embraced movie theaters. We then examine the argument that theatrical releases remain a viable way to bring in extra revenue, and how those prospects compare to the TVOD (transactional video on demand) route in streaming.


Hello everyone. Welcome to Monday.

Let's jump right in.


Apple Reportedly Pursuing Movie Theater Releases

Here’s Bloomberg:

“Apple Inc. plans to spend $1 billion a year to produce movies that will be released in theaters, according to people familiar with the company’s plans, part of an ambitious effort to raise its profile in Hollywood and lure subscribers to its streaming service.

Apple has approached movie studios about partnering to release a few titles in theaters this year and a slate of more films in the future, said the people, who asked not to be identified because the plans are private. The list of potential releases includes Martin Scorsese’s Killers of the Flower Moon, which stars Leonardo DiCaprio; the spy thriller Argylle, from director Matthew Vaughn; and Napoleon, Ridley Scott’s drama about the French conqueror. A spokesperson for Apple declined to comment.

The investment is a significant increase from years past. Most of Apple’s previous original movies have either been exclusive to the streaming service or released in a limited number of theaters. The company has pledged to put movies in thousands of theaters for at least a month, said the people, though it hasn’t finalized any plans.”

One may read Bloomberg's article and conclude Apple is looking to place a big bet on movie theaters. That does not look to be the case.

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Should Microsoft Go After Google and Try to Win Apple’s iPhone Search Deal? (Daily Update)

We are going to do something different today.

A few days ago, a Business Insider article about Microsoft Bing caught my attention. A former Google executive who used to run the company’s advertising business thinks now is the time for Microsoft to wage war against Google search. We are going to take a closer look at the topic and address the question: Should Microsoft go after Google and try to win Apple’s iPhone search deal?

(Not to give spoilers, but for those of you who are long-time members, you may know that I am quite familiar with Betteridge’s law of headlines which states any headline that ends in a question mark can be answered by “no.” I like to prove his theory wrong from time to time.)

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Google Releases Bard, Apple and Chatbots, DPReview to Shut Down (Daily Update)

Hello everyone.

We will kick off today's update with some chatbot discussion. Neil’s stance continues to be to approach chatbots with caution. We will talk more about that today. The discussion concludes with some additional comments about Amazon shutting down DPReview. There is more to that story than what we briefly alluded to yesterday.

Let's jump right in.


Google Releases Bard

Here's TechCrunch:

“Google just announced that the company is releasing its ChatGPT competitor Bard. But chances are you won’t be able to access the product right away as the company is starting with a limited public rollout.

Users in the U.K. and the U.S. can head over to bard. google .com and join a waitlist. The company calls Bard an ‘early experiment that lets you collaborate with generative AI.’

Like OpenAI’s ChatGPT and Microsoft’s Bing chatbot, Bard is a chatbot based on a large language model. You can interact with Bard to ask questions and refine the answer with follow-up queries.

‘You can use Bard to boost your productivity, accelerate your ideas and fuel your curiosity. You might ask Bard to give you tips to reach your goal of reading more books this year, explain quantum physics in simple terms or spark your creativity by outlining a blog post,’ Google VP of Product Sissie Hsiao and Google VP of Research Eli Collins wrote in a blog post.

When Google first unveiled Bard last month, there wasn’t much to see other than a lengthy blog post written by Google CEO Sundar Pichai. The model used in Bard is based on Google’s own LaMDA (Language Model for Dialogue Applications) — the company is using a lightweight and optimized version of LaMDA.”

Google went with a “lightweight and optimized version of LaMDA” in order to get it out in the wild without facing a financial strain in terms of computing power needs. One benefit in doing so is being able to build buzz on social media.

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